Marketing Game

Description

An online marketing management simulation during 2,5 intensive days that develops students' understanding of the marketing decision-making process as a whole, with particular emphasis on profitability of the firm.

Students are divided in small groups. Each group represents a firm. All the firms compete on the same international markets. 

N.B. Attendance MANDATORY on the whole 2,5 days ! -

-1 penalty point per half-day of unjustified absence (valid justification according to study guidelines) MALUS up to -5 points on the final grade for inappropriate behaviour (including unexcused no-shows & lateness, gossip, etc.)

Students will have the opportunity to take part in the international CESIM ELITE Marketing Game in April 2025. More information to come during the first class.

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